
An Inspired Solution to a Difficult Problem FadMashion is a centralized, easy-to-use promotional and networking platform for the fashion industry that solves the two-way problem faced by designers and retailers alike. At FadMashion we make it easier for retailers to find fresh, quality talent in a marketplace overrun by outdated, scattered resources and we make it easier for designers to present their wares through our streamlined profile management interface. It has never been easier. FadMashion's Promise FadMashion is unlike any other fashion-industry–related site. Our purpose is not to recycle household names; FadMashion exists expressly to market and connect retailers with new designers. And we are not talking about just any new designers; the best, brightest, and most promising are waiting to be discovered, and FadMashion is the place to do it. FadMashion Benefits At FadMashion we have taken the time to create, and fine tune, the tools that designers need to promote their portfolio directly to retailers and fashion media. Now designers can focus on what they do best—design clothing —while continually showcasing their creations directly to industry professionals. While there may be other portfolio hosting sites to choose from, FadMashion is the only fashion site where user experience comes first. On FadMashion, portfolio management is simple and elegant; gone is the disorder, extraneous features, and overall poor functionality. We have also made our intra-community communication features intuitive and robust so that designers, retailers, and media have the ability to communicate with each other through one centralized channel. Our goal is to help designers, retailers, and media professionals save time and accomplish their business' goals efficiently and cost effectively. We have also found ways to include consumer opinions to help provide guidance for our industry members. Read on... Fashion EnthusiastsFadMashion Fashion Enthusiasts include consumers from the four corners of the globe with a wide array of tastes. Their role on FadMashion is to give designers the feedback they need to improve and grow their brand, and to steer retailers toward new looks. FadMashion Fashion Enthusiasts also enjoy closer-than-ever-before proximity to the best global fashion talent, while maintaining the industry focus of improving fashion business opportunities for our industry members. FadMashion is currently building a variety of features to create new value for enthusiasts, and we look forward to continually improving them based on our member feedback. Beyond FadMashion FadMashion has become a powerful resource for advancing designers' and retailers' current marketing and networking efforts by instantly bridging fashion business gaps both online and offline. We will continue to develop the best features for delivering the emerging fashion industry to a brighter place, and we look forward to learning more about each of our member's business needs.
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 by John Bartlett
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NYMAG
FadMashion and nymag.com have partnered to provide New York-based emerging designers with a killer opportunity: the chance to be featured in nymag.com's new emerging designer series "Talent Scout". Check out the FadMashion Designers on nymag.com for a closer look.
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Gilt Groupe
Invitation Only Shopping
Gilt Groupe provides access, by invitation only - or openly if you are a FadMashion user - to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70% off retail. Each sale lasts 36 hours and features hand selected styles from a single designer.
First Come, First Served
All sales take place only on www.gilt.com and our full collection of merchandise is always available at the start of the sale, so be sure to log on early.
Advance Preview
To introduce each brand, our designer bios and reels give you a preview of upcoming sales, must-have pieces and featured designers.
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Parsons - The New School for Design
First, they provided work space for designers on the hit show Project Runway, and now, in another progressive step, Parsons The New School for Design has become the official sponsor of the FadMashion Network. We are honored and enthused to be associated with Parsons and look forward to creating great value for our community members and the fashion industry at large.
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ZooZoom
http://www.zoozoom.com
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Nolcha
FadMashion and Nolcha (www.nolcha.com and www.nolchametier.com ) have partnered to provide the industry with a series of intimate industry events. This partnership also provides FadMashion Designer Members with exclusive benefits for Nolcha Fashion Week - the hottest new US and international fashion week for high quality global emerging designers, including a significant discount to FadMashion Designer Members, and the professional benefit of meeting Nolcha via Fadmashion.
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Fashion Net - The Guide to All Things Chic
Fashion Net (www.fashion.net) the leading guide to chic destinations online and a valued FadMashion Partner, attracts millions of fashion-savvy people who come to indulge in a comprehensive collection of individually reviewed and carefully selected sites.
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| Yael Hartmann Director of Marketing, Founder Yael Hartmann recruited the founding industry members at FadMashion, and serves as liaison to our designer and retailer members. She has veteran-level experience in journalism, editing, and public relations, and has worked in Canada, the US, and the Middle East. Yael has direct access to a vast network of contacts, ranging from the fashion arena to global communications organizations to international governments and financial institutions…and that’s just the beginning. She also is on first name basis with the people at various high-profile media organizations, such as The Wall Street Journal, The New York Times, Washington Post, CNN, and BBC. If you’ve got something to say that’s important, Yael will make sure it’s heard, read, or downloaded. E-mail Yael at yael@fadmashion.com | | Anish Aggarwal Director of Product Development and Business Strategy, Founder Anish is our resident technology scientist providing FadMashion with his extensive web-development experience and passion for providing new platforms to creative individuals and small businesses. Before landing at FadMashion, he became proficient in Drupal, PHP, and AJAX while getting both his undergraduate and masters degrees at Cornell's School of Engineering. After spending several years implementing complex mathematical models in real-time environments in the financial services sector, he decided to listen to his entrepreneurial spirit and make a run for it. Aside from building FadMashion's website from ground up, in his free time, he enjoys going to, throwing and deejaying great parties around the country and meditating on the world as 0's and 1's. Email Anish at anish@fadmashion.com | | Jason Greene Director of Strategic Partnerships and Advertising, Founder Like all great men, Jason started in the trenches: He has worked in online media since 1999; seen the fallout from a certain bubble that burst; and stared the challenging marketplace in the face, and survived. His resume includes senior sales and business development positions at 4 startups, spanning NYC, London, and Tel Aviv. Jason also spent time working at Deloitte in London on technology, media and telecommunications predictions projects. Jason is in charge of strategic partnerships and advertising at FadMashion. Email Jason at jason@fadmashion.com | | Owen Linton Art Director Owen Linton is both a full-time and freelance designer, specializing in web design and development and print design. What really gets him going these days is working on 3-D modeling, character animation, and motion graphics. When Owen isn’t admiring his latest technological wizardry with deer-in-the-headlights wonderment, he enjoys renovating his new house. We really can’t do his work justice with words, so, to see it visit www.owenlinton.com. |
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